What is mystery shop and why do brands need to be using it?

“The end goal of a mystery shop is to provide objective, unbiased feedback on the customer experience. This is needed to help brands make data-driven decisions to improve customer satisfaction, loyalty and drive sales...”

We caught up with Charlotte Chapman, Head of Experiential for Wave to get her insight into why brands need to be using Mystery Shop and how it can transform the way they make decisions going forward, with access to invaluable data from consumers.

Watch the full interview below:

Do you want to ensure your brand campaigns land every time? Unlock mystery shop to improve your retailer training and overall consumer experience.