How can killer execution elevate your brand and help you sell more?

How can killer execution elevate your brand and help you sell more?


20 September 2022 Written by: Kirsty Whyte

For brands, outstanding retail execution will make the difference in whether they secure sales or not. Why shoot in the dark, when you can sell your products with the precision needed to maximise every opportunity? Whatever your sales activity or budget, there should be a solution to fit your specific needs in the current retail environment. That’s where Wave’s ‘execute’ service comes in to ensure brands are ready to promote products with confidence – and never miss out on a chance to sell again!

Choosing the right team resource is crucial to a brand’s success and often one size doesn’t fit all. Elevate your brand visibility with electric pace and accuracy with the option of three types of sales teams. Read on to discover the benefits of each service for your brand and consider which one work’s best for you as you plan your next sales campaign…

Deliver a winning tactical activity by striking only where & when you need to  

Our Tactical Strike service provides bursts of planned brand activation to ensure that your execution is working as hard as it should be, in all the right places. Get event or location led support with new product development (NPD), promotions, product recall, and merchandising. This is a great option for short-term activities planned throughout the year - activity can be planned and executed in a matter of days. Brands can benefit from availability throughout the UK and Ireland, allowing products to be seen by consumers in your preferred location at the optimum time to sell. The activation timeframe may be shorter but there’s no compromise on scale. Unlimited scale means your brand can choose any number of visits to store a day. 



Need to boost your product availability in store?   

Our Availability Boost service offers real-time resource combined with EPOS analytics to be in the right place at the right time – fixing any unexpected barrier to sales. Available across 2 of the biggest retail sectors - Grocery and Convenience, get 24/7 execution of your brand with our lightning fast response time. Our EPOS analytics directs sales teams to make smarter decisions each time whilst identifying and addressing challenges on the go. Today, external factors such as supply chain issues and product shortages already create unwanted obstacles for brands. Stay on top of this in-outlet by avoiding availability issues and ensure your shelves are stocked with products in prime position. Available in any UK region, having access to the right data will make the difference in edging out competitors.  

*Can be integrated with DART or Pinpoint from our sister agency, Thumbprint  


Surge your sales with ease 

Need to surge your sales for certain selling occasions but don’t have the budget for a permanent team? We have the solution to give you the flexibility you need without the heavy commitment. Seize those all important selling opportunities by unlocking your Sales Surge where and when you need it most.  

Make the most of seasonal peaks in specific regions or locations, improve your distribution and visibility where and when it matters most, grow share for your brand or launch a new product with ease and efficiency. Get access to the best people, technology, training, channel & retailer expertise, and toolkit on tap, ready to go whenever you need it.  

Brands also benefit from the same capability as a permanent team with our Sales Surge team delivering up to 100% capability on day 1 through our community based approach to resourcing. Don’t miss out on key selling opportunities, call on your sales surge to step in and deliver. 


David Easson, Head of Execute and Sales for Wave highlights some of the key reasons brands should choose our execute offering: 

“As the retail landscape continues to change, Wave can provide highly skilled fixed-term teams based on individual clients’ needs. This allows for more flexibility as trends shift across key sectors such as Grocery and gives brands the confidence to adapt their activity as they see fit. Our ‘execute’ service maximises opportunities to elevate your brand by incorporating bursts of planned activity, EPOS analytics and flexible team resource - ensuring you’re in prime position to sell. Getting the right team in place can be challenging and often costly. However, with our Tactical Strike, Availability Boost and Sales Surge solutions there is something to suit any sales campaign and budget as you tap into our skilled community of people. 

If you’re interested in learning more about our execute services, we are hosting a session on fixed-term sales drives on 6th October for the online event, WIRED. More details can be found here

Follow us on LinkedIn as we unlock more of our winning services in the coming weeks… 

If you’re ready to elevate your existing execution talk to us about our execute services. Our Wave agency is ready to take your brand to the next level in order to sell more.