pure leafpop-uplondon

Pure Leaf Pop-Up London

The Sloan Square store operated 7 days a week from the 13th November to the 23rd December 2017, making sure we didn’t miss a single chilly consumer.

Christmas Cheer in a Cuppa!


In the same way Pure Leaf are involved in the entire tea making process, working with the best farmers, blenders and masters, we were as meticulous in selecting, training and activating the perfect staff. Wave's baristas were trained in the entire Tea process, from gathering, drying, flavour creations and variations to the proper steeping, brewing and serving process. This enabled our staff to give a personal shopper feel to each consumer, accurately curating their bespoke gift set; as well as answering any question they may have had.

Our specialized baristas saw more than 400 hours of greeting, brewing, steeping, serving and satisfying Pure Leaf enthusiasts and new consumers alike. We stationed some of our awesome Wave-makers with a tray full of steaming samples outside the store, to entice the masses to step inside and warm up or buy some gifts.

Consumers were encouraged to enter the Pure Leaf competition. Entering was simple all they had to do was snap a picture of their TEArrific experience, and post it to Facebook or Instagram with the hashtag #Pureleaflondon and tag @pureleaf_uk . The successful contestant won a Cooking Masterclass for two at the Housekeeping Institute in Soho. The hashtag generated over 6,200 likes on Instagram alone. We’d call that a TEArrific success!




Pure Leaf Pop-Up