Passionate Brand Ambassadors for Graze.

When Graze wanted to spread the message about their delicious and wholesome snacks, we agreed there was no better place than the Richmond Runfest.

There were 7 running events across the weekend, and we were ready to reward the runners for crossing the line with a Graze Smoky Barbeque Crunch sample pack.

We rallied a group of our talent Brand Ambassadors got them kitted out, briefed, and trained on all things Graze, we put on some SPF and went out to meet the runners. Over the 2 days of activation our team not only handed out the sample packs but also spread the message of Graze by chatting and interacting with runners. We had a photo podium with cut out ingredients from the Graze products to be held up, this proved very popular with the runners. All in all, it was a fantastic weekend with some great results out the back of it, we’re looking forward to more like it this year.

Let's hear from the client...

It was a pleasure working with Wave on our sampling activation at the Richmond Runfest. The brand ambassador staff they provided for the event were enthusiastic, passionate and perfectly matched to our brand and event. Over the course of the weekend the team achieved our objective of handing out over 7K Graze Smoky Barbeque sample packs and promoting the Graze brand as one of the event’s title sponsors. We were delighted with how the activation was received will be more than happy to work with Wave again on similar events in the future.

Millie Rove, Shopper Marketing Executive, Graze


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