Double the pleasure, double the fun.

When Magnum needed a UK partner to host and staff their London Pop-up Pleasure Store, Wave were ready to spring into action. The hard work paid off as the London store won No.1 Magnum Pleasure Store in the world!

We all scream for ice cream!

As SSI’s partner in the UK we were thrilled to be asked to run this project on Magnum's behalf. We started with a sparkling job spec followed by an exciting casting process the get the perfect wave of talent on board for this store launch.

Immersive training (and a lot of ice cream tasting) followed for the 16 successful Wave-Makers to ensure that all staff lived and breathed the Magnum brand values and product offering we would deliver throughout the summer.

Over 8,000 hours of greeting and engaging with customers over the 4 month summer period delivered an awesome luxury experience for customers, both in store and at VIP and outdoor events in London. Our team also encouraged customers to buy the product and interact with the brand through social media by taking and posting pictures of their bespoke Magnums with the campaign hashtag.

All of this effort paid off when the London store, who was competing against all other Magnum Pleasure Stores around the globe during this time, was crowned No.1 Magnum Pleasure Store in the world.

Watch the video to experience the "pleasure" for yourself.

Happy client

We just wanted to write a note to say THANK YOU so much for helping us to make this year’s Magnum London Pleasure Store the BEST MAGNUM STORE in the WORLD! We have had so many comments both on social media and from Unilever employees telling us how great the staff were, and how you made the experience even more special

Nicky Rolfe, Senior Brand Manager

View our video


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If you would like to know more, or are looking for a partner to deliver a similar service drop us a line to find out how Wave can work for you.

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