Happy 50th Anniversary to The Sun!
The Sun decided to celebrate their 50th Birthday by visiting 13 convenience stores and retailers across the UK and Ireland in November of this year. Why? To give away £1 million to ordinary people doing extraordinary things.
They approached us to help them take the show on the road, we were bursting with ideas and keen to get started. So, we pulled together a group of our extremely talented Brand Ambassadors piled them into The Sun van and set them on the road for the trip of a lifetime.
Each store was awarded with a £250 cheque to be donated to a charity of their choosing; they also received a trophy to keep in-store to show their consumers what they had achieved. Our Wave Makers rolled out the red-carpet at each location making sure to create a fan fair for each store they visited with signs, banners, music, a presentation and goody bags to hand out to consumers; as well as new frontage and POS for the stores.
Our Brand Ambassadors handed out more than 500 ‘The Sun’ branded goody bags and took more than 100 VIP images.