The age of From Facebook
Facebook has metaphorically “flexed” by adding the ‘from Facebook’ title to the bottom of the loading page, they’re not the only tech giant absorbing the competition. But what does this mean for brands?
The monopolisation of the media industry by a few big players means that brands are driven to spend more on advertising as the market gets increasingly more saturated. As Facebook continues to expand its portfolio, we thought we’d look at how brands can get the most bang for their buck as the cost of online ads run the risk of going through the roof.
Never forget that original organic content is free and usually highly regarded. Great organic content also lends itself to being shared by followers, this trusted recommendation circle can be a brand’s best friend. Creating these organic moments in-store not only creates content but attracts consumers and Instagrammers a like.
Savvy brands have been harnessing the power of the follower or the influence for years. One brand that has changed the game is Revolve a clothing brand that takes a group of influences on holidays several times a year. They give them a tone of clothes to wear and as the week goes on they generate loads of content and advertise the brand and its clothing on their personal channels. Their following usually runs into the 10’s of Millions. Although this is a large-scale operation smaller experiences that are closer to home are still highly effective. Stats show that smaller social media accounts that have under 1,000 followers have more devoted followers, and posts are 80% effective.
Focus on what you already have
Focus on perfecting your day to day consumers experience these simple experiences drive word of mouth. Word-of-mouth advertising is important for every business, as each happy consumer can steer dozens of new ones your way. It's one of the most credible forms of advertising as a person puts their reputation on the line every time, they make a recommendation with nothing to gain but the appreciation of those who are listening. The most trusted recommendations or reviews come from people who have already experienced your brand. 65% of consumers find a positive experience with a brand to be more influential than great advertising.
Given the above making sure that you don’t get sucked into the rat race of online advertising at the expenses of your in-store experiences is a roundabout way of increasing your online power. As we mention consumer experiences create a butterfly affect, the more positive the experience you provided in-store the more powerful the affect becomes.
When it comes to creating positive powerful in-store experiences we believe training and hiring the right people is crucial. We have some amazing tools for making sure our Wave makers fit the bill for each client.