What should brands expect from the changes in Social Media?
In this article we look at what are the changes happening in social media and how to make them work for your brand.
Insights are invaluable when it comes to planning your marketing strategy, they allow you to make educated decisions. Here are 3 consumer insights that we think are crucial to winning in 2020.
In an over saturated market place the key to success is knowing what makes a consumer buy your product over your competitors? Results show that in the United Kingdom 65% of people rely on their experience to break the tie; additionally, around 40% don’t mind if it costs more.
What do consumers value most?
Consumers were asked: what creates the best overall consumer experience; and what are you willing to pay more for? The top 4 categories receiving votes that suggest 50% would pay more for experiences that had these and over 80% registered them as highly important, where: efficiency; convenience; friendly service and knowledgeable service.
74% of consumers want more human interaction in their future experiences, this doesn’t necessarily have to be face to face; however brands must ensure that where technology plays a role the experience is seamless.